Information SuperJunkie

This site is about me and everything in between

Why Fight?

So, Donal Trump is our next president. I can’t believe. You can’t believe. I don’t think he can believe it.

2016 is a weird year. Seemingly every famous person above the age of 60 is dying. The Cubs won the World Series. Trump is president. I got married. Good and bad, all rolled into 365 days of random actions and inactions that some how lead to what is happening today.

So, what is happening today? Protest. Lots of them. Fueled by the insane results of of last week, people are getting out of the house and demanding to be heard.

And this got me thinking. Why fight?

See, I was raised on combat sports. We wrestled, did karate and watched Ali. If you ask am I good at any one of these things, I will tell you that I am easily the worst.

But growing up this way you go down two paths. One is to be drawn into the want/need for combat and you find reasons to mix it up with people, literally or figuratively. Or, you go down the path of observing battles and wondering, Why fight?

I mean, think about it. Trump won in a fair election. It’s not like it was rigged (like he thought it would be against him). It’s not like a coup occurred (like the one he antagonized if he lost). It was fair and square competition. Which normally is something I can get behind.

But this, this whole thing just leaves a bad taste in your mouth. Kind of like how your mouth feels at 4 a.m. after a night of drinking. You went a little overboard, and now you are dealing with the consequences.

But why all this protesting then? We are all Americans. We all live the same country and are the same citizens. So, why fight?

Ask yourself this question enough and you realize everyone fights for the same reason. We fight to protect, for honor, for our family. Why isn’t ever the reason people get out into the streets and protest. People will always find a reason.

The existential breakdown we are having isn’t over “Why” we should fight. It is what we are fighting for that matter. We are fighting for a future. We are fighting for our lives and the lives of others to be respected, regardless of their ethnicity, heritage, sexual orientation or gender identification, socio-economic status and other facets that culminate into a meat-bag covered in skin and given intellect, self-awareness and a consciousness.

Why fight? For values. But what we are fighting for is human beings. To be heard, seen and understood. To be loved, respected and cared for. To be held, supported and tended to. To be empowered, enabled and encouraged. To not patronize or demonize.

Finding a reason to fight ends up being the easy part, when you know where to look. Actually fighting for something that is honest and pure…well there’s the rub, isn’t it?

Atlas Rising: What the Relaunching of Facebook’s Ad Platform Means for Everyone

C-533In case you missed it, Facebook has relaunched its advertising platform, Atlas. In case you really missed it, Facebook had a cool name for its advertising platform.

The new version of Atlas brings with it a ton of opportunities for marketers and will change how Facebook is leveraged.

For Marketers: Cross-Device Targeting

The first update will allow marketers to target their ads cross-device, ensuring ads can be targeted to user’s device.

An example would be one like this: A user sees an ad on their smartphone and completes their purchase through their laptop top, or vice versa. Then marketers would be able to monitor the effectiveness of these ads and modify their strategy accordingly.

See, a gap has always existed in effectively and efficiently tracking a user’s flow from mobile to desktop, or really anytime a user moves from one digital scape to another. Atlas is promising to bridge that gap and give marketers all the information they could ever want.

For Marketers: Offline Tracking

Speaking of gaps in tracking abilities, one of the trickier measurables to…well…measure…has been how online impressions accurately affect offline purchases. Correlations can be concluded, but direct figures with definitive statistics have always existed in a bit of a foggy area within social analytics.

Atlas, once again, promises to make this connection for marketers.

But, Facebook hasn’t gone into great detail about how any of this this will occur. Which makes perfect sense, because the social network has no need to show its hand on this matter.

For Facebook: Helping Themselves While Helping Marketers

Don’t think for a second here that Facebook is simply creating a tool for the betterment of marketers and the users they are attempting to reach.

The plight of any social network that has gone public is displaying that it can do one thing: Make money.

However, impressions and interactions don’t always directly correlate to money. With Atlas, Facebook is not only helping marketers solidify their data for more insightful business decisions, they are helping themselves.

With Atlas, Facebook is hoping to show the direct impact posts, advertisements and social engagement on their network has for businesses.

For Users: Targeted to Death

Already, you can’t look for shoes online without having the same pair appear in an ad within your newsfeed.

Users can expect this to occur at a higher frequency and even more intense level of personalization across the web. Atlas, or at least the idea of it, will become the standard to which all of the big social networks will follow.

Users interacting with brands or products through social networks can expect their timelines to fill up with more content on these brands and products. But not just your desktop timeline, it will be on your smartphone and tablet and anywhere else in the digital scape.


The true test of Atlas is not going to be whether it shows the numbers Facebook needs to keep investors pleased. The true test will be how users’ interactions are impacted and (if negatively) how much they will tolerate Atlas’ capabilities.

TempoIQ: Unlocking SEO and Content Potential

If you haven’t heard of the Chicago-based database service provider TempoIQ, you should have.

TempoIQ is start-up focused solely on providing database solutions where alerts, notifications and overall monitoring of database health, service and strength can be accomplished in one-single customized location.

These solutions lead to a “Hell Yeah” response to the question “Are they successful” when you see they have had business with NinjaBlocks, Brightergy and Icelab.

As such, TempoIQ gets a lot of things right with its website and the content presented there. Like I said at the beginning, you should have heard of these guys, what with recently being in the news for a complete renaming of their company.

But, outside of stories like this one, or other back-linked articles, TempoIQ isn’t leveraging their site, SEO and content to their fullest potential. So, you should have heard of them, but you probably haven’t. Read more…

Blogging Will Never Die…Well Not Never…Ok, Just Not Soon

Writer - ScrittoreCalling for the death of any type of media has been going on since the beginning of creating media. Read more…

The Power of an Offline Connection

Riot Fest is coming up and I am pretty jacked about it. The line up is insane, overbearing and total amazing. I remember going to Riot Fest when it was one night, at the Congress and biggest band that played was the Lawrence Arms (maybe it was someone else…can’t really remember it…because…well…you know, beer.)

And this spectacle has continued to grow and grow to becoming one of Chicago largest’s (and often called “best”) music festivals. In case you didn’t know, Chicago has a shit load of festivals during the summer, and some massive ones like Lollapalooza. 

But the thing that is most exciting thing about Riot Fest is my older brother is coming in to town to go to the festival with me. 

Yes, I have known my brother all my life, which is a ridiculous sentence to write. He was around before me, and we are friends outside of our brotherly obligations toward one another. 

And one of the things you learn about someone as you get to know them over the years is their ability to use technology. 

Josh hasn’t always had the highest of proficiencies when it comes to adoption technology or even just using it. 

But prior to Riot Fest this year, I have received almost daily posts on my Facebook page of the bands playing. The bands we have seen and yet to see. The ones we are excited about and the ones we laugh about. 

The fact he is posting frequently on Facebook is significant. He isn’t a hermit and posts regularly, but “frequently” would not be the word to describe his Facebook habits. These posts, however, are different. 

He posts, and I like. The actions seem simple, but the connection means so much more. There are entire conversations had that never appear on a timeline. There are looks, laughs and jokes made that never show up in a comment box. There are beers had that aren’t tagged with what type they are or where they were consumed. We eat too much food to even mention.

He posts, and I like. And when you know someone as long as I have known my brother, all you need is a simple action to signify the deeper connection, one that can’t appear anywhere except in the minds and hearts of the ends of that connection. 

So, this year, I will go to Riot Fest with my best friend, my brother. And we will share images, tags and posts about all the bands we see, food we eat and drinks we have. 

But the moments in between will be for us. And that is why I am excited about Riot Fest this year. 

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