Marketing Yourself for a Job
One of the greater concepts in conversation I have had recently is the idea of selling yourself.
No, not like on a street corner, but in the professional sense. I am helping a friend with her resume. And her one massive question was, “How do I get my stuff out in front of people?” This is someone I have worked with before, and it is perfect timing because I have been assisting my girlfriend in this same arena.
In this day and age, having a fresh new piece of pretty stock paper to print a resume on is nice and can be important. But now, resumes are found through SEO, metatags and various other forms of online searching by employers. You post your resume on this job site and that job site. You go through this company’s career page and that company’s. It can take a week to find work, or almost a year.
The Internet has made submitting for a job easy for potential employees, and sifting through the submissions the proverbial pain in the ass for employers. So, instead of being a diamond in the rough, marketing yourself needs to be a mountain made out of diamonds.
Marketing yourself is a never ending project. Previous generations had to be skilled with one to several areas to be successful. They were good with numbers. They were good with words. They were good with tools or welding. Rarely were they good at every single thing pertaining to their department, let alone their company. Which is ok, that is the way it was. You were skilled at negotiating, or finances. That is the way it was.
Now, a young professional has to write well, speak well, know technology (because our generation is expected to know the ins and outs of every computer ever. And yes, this is because you know how to use a hashtag on your Twitter account. The correlation is far-reaching.).
You need to know some HTML (according to many websites this is a “helpful requirement”) and you need 3-5 years experience for an entry level position. Makes perfect sense.
This is what I have run into with my field of work. Certainly, other industries don’t have this line of logic, but it is one I see throughout several industry sectors similar to mine.
So, what do you do?
Well, bucko, the trick is to never stop. Never stop learning. Never stop making mistakes. Never stop succeeding and never stop failing. Never stop feeling overwhelmed. Never stop feeling in control. Never stop pushing through. Never stop giving up. Never stop starting something back up again. Never stop reading. Never stop writing. Never stop coding. Never stop editing videos or photos or copy.
I don’t know the things I know because of a mistake. I didn’t read something once and not touch it again. Likewise, I never stop putting it out there that I know a whole hell of a lot about nothing, something and everything.
And your resume needs to exude this concept. The ink should run of confidence and excellence.
And the funny thing is, you can look at a resume and see when someone never stops. And you can see those who half-ass their life.
So, make a LinkedIn, post your resume on CareerBuilder and obnoxiously email potential employers. The only way to make people see the mountain made of diamonds is put it right in their face. And if you aren’t doing it all damn day, then you are stopping. And people and employers will keep moving.
Don’t just be waiting on someone to find you, go find them and tell them how much ass you kick every single God-damned day.