Information SuperJunkie

This site is about me and everything in between

Archive for the category “Technology”

The Neverending Facebook

Over the weekend, I partook in watching a film I particularly enjoy. It was a cable, we will get in to that incredible story at a later point, but it is something I have waxed poetic about on this blog previously.

And by my unassuming title, I certain we can all figure out I watched The Social Network.

It still to this day amazes me how blind, ignorant or unacknowledged to the fact that Facebook has not defined a generation, but massively changed the landscape of our world from one where reality no longer exists in three dimensions on a linear projection of time.

It exists in bits and bytes and data and downloads and uploads and sharing and liking and commenting and replying and sending and receiving and deleting and removing and blocking and unblocking and emoticons and many more words that have become actions we take in a virtual world.

This comment popper up on my Newsfeed today: “I’m back. Missed you guys. I thought disabling facebook would make me have more genuine interactions, but actually, I felt more disconnected. I’m into this false reality, I guess. Womp, womp.”

Our technological connections are no longer for just those who know how to program a computer. It is for everyone, and it is more important now than ever we stay connected.

Currently, Facebook has no real competition. That is why they can get away with their new search function even if it fails miserably.

Google+ tried and will eventually receive some action on this network, but not to the extent Facebook has and will continue to.

It just always both excites and irritates me when I see a person’s reaction, such as the comment above, to Facebook.

This is how we make connection in the world now, and we better get use to it. Because soon, our real connections will be through a tube of data and not in the real world.

What You Are is, in fact, What You Do

One of the most interesting topics I always stumble upon in the PR world is branding.

We are use to seeing what large companies; Apple, Coca-Cola, GM; do with their brand. They create funny, witty, intelligent advertisements, but the brand doesn’t stop their. It continues in to the perceived notion of who should own what created by whoever.

It is easy to see why the types of people who buy Apple products buy Apple products. The company has invested more than just marketing to create their brand. Sales events, design of a product, design and layout of a store, press conferences, conventions, product releases and consumer research all lead to brand creation.

But what about the personal brand? How do you sell you to other people?

Face it, we do it all the time. From a good handshake, to wearing a proper shirt to a correspondingly proper event, we are constantly trying to sell who we are to others.

But what is your brand? What are you trying to sell to others? Lies? Misinformation? Honesty? Politeness? Kindness? Compassion? Hate?

Obviously, these are some basic concepts that evolve in to a more complex truth.

So, I posit the concept that in this day in age, with social media consuming our lives, advertisements obstructing our entertainment, and product placement literally making it to our soles (PF Flyers are one of the reasons I will always wear Chuck Taylors), we are our own brand.

We mold those around us to accept what we are, or we don’t. But the main point is that evening in not doing this sales pitch, we are selling our brand. Our brand is what we do, and what we do is who we are.

Sell Me Something

Mad Men is one of my favorite shows of all times. Is it because of the philandering or constant degradation of everyone who isn’t white and male?

Mostly.

But the real reason is because Don Draper is seemingly a superficial character at first glance, yet as the show has progressed from season to season, he is one of the more complex characters out there.

In his job, Creative Director for an advertisement agency, Draper works with clients to sell products to consumers. Some of the campaigns are easy to create, and other campaigns are strenuous and terrible.

But the underlying theme of these campaigns is consumption. Will people buy what I am selling?

Marketing is one of those practices people thoroughly believe to be easy. Put a catchy tune in a commercial and people will remember your product. They remember it, then want it . They want it, so they buy it. Simple a>b>c logic right there. That is the way items use to be marketed.

Then focus groups became the thing to do, and people used those. Then demographic information, purchase history and market research all became buzz words and buzz actions to sell people things.

But what about today? What about the advent of the Internet, including social media platforms?

Rarely do I see an advertisement that makes me want to buy an item. Either I want and item, or I don’t. Simple as that. Either I will buy something, or not. No amount of advertisement will sell me the product.

Now, where advertisements do sell me isn’t when they sell a product.

They sell an idea.

Advertisements in the digital age are seen as intrusive and annoying. They interfere with entertainment, work and life in the digital age.

Gone are the days of a catchy jingle. Gone are the days of simple data sets.

We should use information to understand audiences better. We should information to understand people better. We should no try to sell something to just consumers.

We should work with people to give them an idea. An idea they cannot live without. No matter how frivolous that item seems, if I cannot connect with a person through whatever channel, I cannot truly sell them something.

I have to want to sell it to them to, because I, as a human being, would appreciate buying whatever product is being sold.

One thing Draper does routinely throughout the series is sell ideas. Never a product, but what the product brings to the daily lives of people.

It is funny, with all this technology we have today, we should go back to our roots of just being people working with people to make all of our lives better.

The Future Does Not Have Cable TV

NBC has proven the mistakes of the past, once again, with its current broadcasting of the Olympics.

Never mind the debacle of the Ryan Seacrest interview in the opening ceremonies, which was played instead of tribute to deaths of British citizens during a terrorist attack.Never mind the constant talking during the opening ceremonies. Never mind the tape delay of all the events, and somehow broadcasting spoilers in their own commercials.

Seriously, those enough are hate worthy for anyone. But this one gets me the most, mostly because it hits me personally.

I must have a cable subscription to watch events online. Never mind the fact that online content also features heavy amounts of advertisements, allows me to watch events live not delayed, and allows me the opportunity to interact with a community of others who wish to follow the content in just an online format.

Now, I have made the argument that an online subscription policy is the way to go for news websites. As they are the distributors and collectors of information, and information is key these days. I see no reason to not monetize those outlets. I still think the biggest mistake news outlets made was telling advertisers their clikthrus rates.

Seriously, no one watches a TV commercial and suddenly is transported to the store. It doesn’t work that way, and online ads don’t work that way. It makes no sense that a website that receives 1 million unique visitors a month would charge $500 for a banner ad, when its print product will charge$5,000 for a full-page color ad when it on;y reaches 15,000 subscribers.

Yes, there are studies that show the overall effectiveness of print and tv versus online, but this is fighting the overall trend that more and more people are simply existing in an online format.

Which makes NBC’s policy all the more infuriating and ignorant. I don’t even have the choice to buy a premium subscription through NBC t0 receive content. Which I would have bought. I just have to a cable subscription. Which I don’t have and won’t get. Which means they missed out on eyes seeing their advertisements, no matter where they placed them.

We see cable tv dying a slow death and, much like the newspaper and television news industry, it is fighting the change of the world because ad sales have been the only means of revenue. The 80/20 model no longer exists. Get over it, adapt and let me watch the fucking Olympics online.

The Weird Thing is…

I love the concept of blogging and even the actual action of it is tons of fun.

I get to share my opinions on events and express who I am all within the very comfort of, well, where ever I am.

Blogging of course isn’t the only realm of self-expression on the Web, it comes in a plethora of formats. From Vlogging to flickr to just the comments sections of news websites, we now have the largest opportunity to share ourselves with the potentially largest audience we will ever meet.

I mean, I have written more than 550 posts (or about that) and they started off with my love and interest of technology and morphed itself in to me just writing about what I wanted to write about, which fucking rules.

But here is the weird thing, even though people read, comment and like my posts, they don’t really know who I am.

The weirdest of this was when my blog was discovered by a group of, we’ll say, “different minded” people. I was ripped for my previous posts on Sarah Palin, and conservatives in general. I was also defended and questioned.

It was a weird situation to be in, and one I have been in before, but not to that extent. My LinkedIn profile was shared, previous employment called in to play and anything I ever said on my Twitter account was questioned.

I do believe in that this form of self-expression, there is a line a that is not crossed. You may read my posts and think you know who I am, but how through such a simple, one-sided interaction can you truly know someone?

We are infinitely complex as people, and event he simplest of folks are incredible in all they know and do. But just because you watch, read or follow someone through technology doesn’t even begin to mean you know who they are.

And that is good. Because, maybe one day, you will actually have the chance to have a real-person dialogue. And, you might get scarred that the person you previously judge and molded into a concept is in fact a real, complex human beings. And you might like them more, or actually not like them. But save the judgement for the real world. We all know the Internet is serious business, however, if you take what I say seriously, you need to get out more.

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